Ep.5: What croissants, Burger King and YOU have in common...
We have a timely discussion about the complexities of a sales funnel using Viddyoze as an example of an abnormal process. We talk about why it works for us, as well as a few different strategies.
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Talking Points:
- Sales funnel examples in the real world: the opening tea (02:29)
- Our sales funnel (05:41)
- Digital (SaaS) sales funnels (07:00)
- GoDaddy and front end licensing (09:40)
- Freemium vs. Upfront Fee vs. Monthly Subscriptions (14:08)
- Effective down-selling… and then upselling again (22:38)
- Free trials and value (31:10)
- Conclusion and resources (41:15)
Resources/Links:
