8. Product Taxonomy, Content a Merchandising Strategies, and Marketplaces in B2B Distribution (with Jason Hein)
B2B Distributors has quite a lot of challenging things to handle compared to that of a B2C business owner. Starting from expanding the product portfolio, it goes way beyond than we could even imagine. So, to make your job easier, we wanted to cover some of the topics that are essential to your B2B business. This week's episode is a conversation with Jason Hein. He is an experienced digital strategist with a background in industrial distribution and digital commerce industries. He is specialized in product knowledge to build digital merchandising strategies for technical products. There is no better person than him to build a conversation on B2B Distribution. He covered so many topics from product categorization to merchandising strategies and B2B marketplaces. Go check ‘em out.