22. The New Giants - Atlanta United and LAFC
How two new clubs, Atlanta United and LAFC, in MLS embraced the 3.0 model and became the giants in the league from spending, relevance and marketing.Sources: Bernie Marcus and Arthur Blank for the Entreprenuer https://www.entrepreneur.com/article/197614 Home Depot Founder To Buy Falcons by the AP https://www.wired.com/2001/12/home-depot-founder-to-buy-falcons/ Falcons Owner Puts In Bid For MLS Franchise https://usatoday30.usatoday.com/sports/soccer/2008-10-14-4126789750_x.htm Atlanta Might Be Considered By Potential MLS Owner by Doug Roberson https://www.ajc.com/sports/atlanta-may-considered-potential-mls-owner/7QkbejYIxLzKZUkht0palI/ Garber Reaffirms Miami, Atlanta Reaffirms As Expansion Favorites https://sbisoccer.com/2013/12/indicates-expansion-favorites Tycoons 10 Year Crusade to Get a Big Mac In Vietnam https://www.reuters.com/article/us-vietnam-consumers/tycoons-10-year-crusade-to-get-a-big-mac-in-vietnam-idUSBRE9730BD20130804 Expansion LA soccer team plans new stadium on Sports Arena site by Kevin Baxter https://www.latimes.com/sports/soccer/la-sp-la-soccer-stadium-20150518-story.html
