Preparation, Not Hibernation – The COVID-19 Shift
We are all part of a global, homebound economy; a shift that has changed our viewing habits and response behaviors significantly. To adapt, advertisers have had to reevaluate business strategies, shift ad spend and revamp messaging and storytelling. Jo Kinsella sits down with Tyler Marcum, Senior Marketing Manager at TVSquared, to discuss what TVSquared has learned about this shift from thousands of advertiser clients, find out which industries are leaning into TV (and which are pulling back) and hear best practices for campaign effectiveness during a time of crisis.
