lystn

In this episode, I dive into the concept of holistic blogging and how it can help future-proof your blog in the ever-changing online landscape. The discussion is sparked by a tweet from influential blogger Spencer Haws, who suggests that Google is slowly killing traditional blogging. I explore the irony of Google's stance on content and how it affects bloggers and their visibility in search engine rankings.I then define holistic blogging as a strategy to use other platforms, such as YouTube, podcasting, social media (Twitter, Instagram, Facebook), and newsletters, to drive traffic to your blog and reduce dependency on Google. The goal is to build a community, increase expertise and authority, and find new ways to attract visitors to your blog, ultimately monetizing through various strategies like ads, affiliate offerings, and digital courses.I discuss the pros and cons of each platform, the time and cost considerations involved, and the importance of maintaining expertise, authority, and trustworthiness in the eyes of both your audience and search engines. We also touch on content reuse and repurposing as a time-saving tactic.Lastly, I offer insights into upcoming episodes that will dive deeper into YouTube and Podcasting.