Discussions in Digital: Influencer marketing is ready for its close-up
Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers.Read more g
Listen to the podcast (duration: 23:34) g
don't worry if you don't have an account with us, we'll create one
[{"meta":{"author":"Discussion in Digital","authorlink":""},"src":"https:\/\/podcasts.mckinsey.com\/podcast\/MD-Discussions-in-Digital-Influencer-marketing-is-ready-for-its-close-up.mp3?pc=discindigit_itunes&pu=https:\/\/www.mckinsey.com\/assets\/dotcom\/digital-dinners\/MD-Discussions-in-Digital-Influencer-marketing-is-ready","thumb":{"src":"https:\/\/images.lystnfm.com\/tr:n-app_thumbnail_medium\/podcastsnw-202311\/4e035d-3516-a61b-a6dc4c_800.jpg"},"title":"Discussions in Digital: Influencer marketing is ready for its close-up","link":"javascript:;","id":"item-104441"}]
