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In this episode we’re joined by Chris Wingo and Veli Ruismäki of China Sage Consultants (CSC), a sales and sales management company that specializes in helping B2B SME-sized companies build their businesses in China. Chris is the company’s founder and managing director, and has been working with sales and business development in China since 1997. Veli has over 10 years of experience in China assisting foreign companies entering the market, and is currently project director at CSC. In this episode we discuss the elements of a successful sales effort in China, the differences between selling in China and selling in the west, and what impact Chris and Veli have seen from U.S.-China trade tensions.