Shaun Rein: The War for China’s Wallet
In this episode we’re joined by Shaun Rein, founder and managing director of the China Market Research Group (CMR), a strategic market intelligence firm focused on China, to discuss his latest book, The War for China’s Wallet. Rein has been consulting major foreign and Chinese firms since he founded CMR in 2005, and authored two previous books on trends and innovation in China. We discuss China’s use of economic levers as a tool of foreign policy, the impact of geopolitics on Chinese consumer behavior, and what foreign companies in China can do to minimize any associated repercussions.
