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Julia Grosz founded Cat Hustler as a means to teach cat volunteers everywhere how to write more compelling copy and improve their adoptions through social media. Since its founding in 2016, she’s worked with shelters and rescues from DC to Anchorage, AK on developing more effective techniques for marketing adoptable cats. She currently hosts free webinars on these techniques and speaks at conferences. She also visits shelters around the Mid­Atlantic to troubleshoot cats that can't seem to catch an adopter's eye.