lystn

"The Simplifier."   Emma Cookson has been able to filter the noise for brands and businesses throughout her career. She is regarded as one of the world's foremost brand strategists, taking over the role of Global Head of Strategic Planning at BBH before becoming CEO and then Chairman of BBH, New York.   Today she is a partner at You and Mr Jones, the disruptive company designed to build brands by combining marketing and technology expertise.   I talked to Emma about how she turned an Oxford university english literature degree into a career in advertising, about her unique definition of a brand and about her personal desire for global domination.   For more information: www.FearlessCreativeLeadership.com www.youandmrjones.com