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'The Experience Designer'.  Design has become one of those terms used with increasing regularity across the creative industries - sometimes insightfully, sometimes not.  The introduction of the word 'design' suggests a method, a process, a plan. And yet, as with all powerful and impactful expressions of creativity, the very act of designing requires an openness to trial and therefore to error.  Nick Scappaticci is one of the founders of Tellart - an experience design company. Their projects range from the playful to the provocative. From the magical to the mind-bending.  Nick and I talked recently about what defines experience design, the environment in which it flourishes, the art of attracting and unlocking a diverse eco-system of talent and the key to turning ideas into physical expressions that live in the real world. For more information: www.Tellart.com www.FearlessCreativeLeadership.com