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How do you go from being a self-professed skate punk, to a design director at Nike, creative director at Patagonia, and land as the global creative director for Sonos? As a creative force, Michael Leon has worked with some of the most product driven companies out there. In this episode, Aaron and Eli talk with Michael about the tension between sustainability and business goals, maintaining a consistent voice and tone across a company like Patagonia that sells hundreds of different products globally, and some of the traits that Michael looks for when hiring for his creative teams. So crank up your Sonos and enjoy this episode with Michael Leon!