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Groups and associations growing right now and pulling their members and advocates closer to them are executing some simple media strategies. On this episode Producer Blake from Human Factor and Andy share what these groups are doing, proven ideas, tools and strategy, and how you can do the same. Much of this episode focuses on podcasting tips for those who currently have a podcast, and tips to start one because advocate engagement through association podcasts have skyrocketed during COVID. It then pivots to new tips for better virtual events to help provide more value to your members and advocates and diversify your engagements with them to become their trusted new source.