Association Labs – Episode 71: How Could Anyone Know My Association Better Than Me?
“We really don’t need anyone selling for us. No one knows our association like we do… How could you really speak on our behalf when you don’t work here?” Host JP Moery, President of The Moery Company, says this is the most common objection we hear when in discussions on our sales and consulting services. The fact of the matter is, it’s a fundamentally true statement. But, the most important part of the statement is first, no one knows. He explains in his latest podcast.