Association Labs – Episode 48: Surefire Sales Strategies for Association CEOs
Increasingly, host JP Moery is finding association chief executives becoming more active in the fundraising programs of their organizations. Possibly prompted by some recent rumblings from their Board - “Where’s the growth? We need additional revenue to fulfill our mission.” JP offers several concrete recommendations for CEOs who wish to actively embrace a business approach to generating new association revenue in his latest podcast.
