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Sponsorship programs are one of the most under-performing segments of the association business model. Host JP Moery offers his approach to creating customized or “boutique” sponsorships, which when successfully executed, can provide exponential revenue growth. Today’s sponsorship opportunities are like ordering from a dinner menu, but just like any restaurant – the best waiters make suggestions, additions, and substitutions for whatever you order up, right?  The same tactic can be applied to sponsorship sales. Consider packaging opportunities in a different way – customized or “boutique” offerings not featured in the prospectus. In his latest podcast, JP will tell you how – and, it often comes down to asking one question. Check it out.