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We're super stoked about this episode of Nonstop Nonprofit: if you've seen M+R's reports, campaigns, and content (and you have... even if you don't know it!), you know that we're talking cream of the communications crop, and getting Karen Hopper, speaker, strategist, and communications specialist, on the show, is a real win. 2020 showed us that between Doing Something and Doing Nothing... well, Doing Something always wins. And we certainly saw that at Funraise. Heading into the pandemic was terrifying, but we saw 250% growth across our customer base, and it was due to nonprofits stepping out of their comfort zone and into the virtual unknown. Taking on new strategies, tapping into new audiences, testing pretty much every tactic under the sun. So, Karen's emphasis on that element of communications—that there's always something else you can test, another lever you can pull—really confirms what we've seen: donors are ready to give, and they're looking for nonprofits that speak their digital language, your data is everything... when you put it in context, and social fundraising is here to stay—it's going to last past the pandemic. And bonus! Karen recommends some rad free tools for nonprofits to use as they continue to dial into digital. Check out her suggestions and let us recommend one more: Funraise Free, your all-in-one nonprofit fundraising tech stack. Optimizely A/B Test Sample Size Calculator Optimizely Resource Library M+R Benchmarks M+R Direct Response Creative for Nonprofits: Theory and Practice