The Perfect Storm: Using Feeding America's fundraising model to weather the pandemic

On today's episode of Nonstop Nonprofit, Dan Nisbet is in the studio (virtually, of course!) Dan's journey in the nonprofitsphere has led him to tackle fundraising for one of America's largest hunger relief organizations: Feeding America. Because the pandemic highlighted the injustice of hunger in a way we haven't seen in generations, Feeding America was able to emphasize the scope of the problem to major donors and treat each potential donor as an investor in their cause. They devoted resources to connecting local communities and food banks and creating customized, compelling content for donors of all sizes, all while holding steady with their eyes-on-the-prize fundraising strategy. Listen to Justin Wheeler, CEO and Co-founder of Funraise, as he and Dan lay out the rainbow shining after the pandemic perfect storm: despite disrupted volunteer efforts, an interrupted food supply chain, and an increased number of people experiencing food insecurity, the local relationships between donors and Feeding America's network of food banks became stronger than ever.

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