A Nonprofit Dream: What would you do if your nonprofit went viral?

It's any NGO's dream problem: raise $20 million in 5 days. Set the record for Facebook's largest crowdfunding campaign (since broken by fundraisers for Australia's wildfires.) Catapult your nonprofit's brand to household-name status.  Now, what do you do? Well, most importantly, you keep fundraising, thanking your donors, and looking for more supporters. And if you're RAICES, you build parallel programs to add structure and strength to the legal services you're already providing and you show the public what you've done with their investment... All the while shifting focus to immigrants—in your story and the donors'. Speaking to Liz Dunn, Chief Development Office of RAICES, is like watching a magician pull endless colorful scarves from their sleeves. Every time you think the conversation is settling down, Liz gives you another perspective or idea or nugget of truth. Her experience making asks through both calculation and intuition has paid off big-time for RAICES as they embrace her methods and their ongoing success.

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