Not a Project or a Property—Your Website Is a Program
Your website. How do you currently think of it? Is it a Project, a Property, or... could it be a Program? Madeo, a Webby Award-winning, social-impact-focused creative studio has some pretty clever ideas on how to turn your website into an engagement experience on a par with your programs. With fancy stuff to analyze like KPIs and donor journeys and the "missed opportunity mentality", this interview is a mind-bending game-changer. Get ready for an incredible listen, with golden nuggets like... How to manage your website with a small budget The value of a "debrief culture" Viewing your tech team as program managers Implementing visionary investment strategies And last, but not least, Ramy's Top Rebranding Rule: Don't do it. (Yet.)
