Don't Overthink It: How action leads to donor confidence
When your donor base is reliant on relationship-building, how do you translate that to a COVID digital landscape? When you've invested as much in building connections with your donors as Drew's team has, letting them go is like losing family. So when COVID-19 hit, they jumped into action, scheduling Zoom calls (and walking their donors through setting up Zoom!), telling stories of dealing with coronavirus across the 68 countries they have programs in, and finding out what their donors needed to make it through the pandemic. So far, these actions have connected their donor base and inspired confidence that has resulted in additional donations, support, and impact.
