A.I.-Powered Predictive Prospecting
"[Artificial intelligence] helps you understand when and how much to ask from your donor base." If you knew every donor's next gift date and amount, what would you do with that information? Wes Moon, COO and Co-founder of Wisely, is an expert in artificial intelligence, and he knows exactly what you would do with it. In fact, Wisely's machine learning can help you break donors into portfolios and plan for how and when to not just facilitate predicted donations, but also grow those donations (by predicted amounts, natch.) Wes also puts us on notice: truth is in the data of the beholder, so charitable organizations are the perfect champions of accuracy and integrity as we feed the machine brain.
