Reimagining Recurring Donor Programs
Justin Wheeler, Funraise CEO and Co-founder, sits down with Cara Schwalbach of One Tail at a Time, a Chicago nonprofit that makes pet adoption a joyful and accessible experience, to talk about the success of their recurring program, their COVID-19 response, and making it A Thing. Tune in as Justin and Cara think through questions like... How can we ensure our donors know that we notice each and every one of them? (Because we do!) How can we upgrade first-time donors into recurring members? What kind of exclusive perks can we offer as we can only socialize distantly? How can technology make it possible to scale or jumpstart a recurring program? (Because I'm a department of one!) You can make sure that your recurring program is strong enough to sustain your nonprofit through any economic crisis—it's all about nonprofit-specific technology, long-term planning, and the empathy that nonprofits are known for. (And animals, if you have them.)
