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Otis Fulton, author of Dollar Dash, discusses the psychology behind Peer to Peer fundraising.  He answers some of the burning P2P fundraising: Should we offer even better swag to motivate volunteers How do we create the next ice bucket challenge? How do we make more money from this campaign? Links: The Dollar Dash: https://www.turnkeyp2p.com/dollar-dash/ Otis’ Website: www.turnkeyp2p.com Otis’ Blog: www.nonprofitpro.com *****Timestamped Highlights***** (2:25) Fulton incorporates behavioral economics (5:25) The power of social media followers (7:00) Meeting Face to Face: Otis’ P2P success story (8:00) Roles of “Team Captains” in Fundraising (10:00) Top 3 reasons donors stop giving (14:00) Basic roles of team captains in P2P fundraising (15:55) Using “SWAG” to motivate team captains (17:11) Providing social relationships over marketing ones (19:20) Rewarding Racing Regattas: A lesson from Otis (21:21) Insufficient Justification: a tool for avoiding a transactional relationship (23:00) What to do if you run out of SWAG for donors  (24:55) The ALS Ice-bucket challenge: More than a P2P (26:00) Relay for Life: A lesson on DIY fundraising (28:25) Otis shares the greatest lesson learned from his D1 Basketball career