Conversion Rate Optimization
The 3Q Digital Download podcast is back! Host Joe Kerschbaum chats with 3Q’s Director of CRO, Jeremy Epperson, on (you guessed it!) Conversion Rate Optimization. For a reference, here are Jeremy’s top takeaways and action items for people who currently don’t have a CRO solution in place: Find a testing platform (3Q uses Optimizely). This helps you gain autonomy over your testing. Dig into KPIs and research so you can identify pain points. This helps focus your efforts in the right places. Crank up the ROI by increasing the speed of your tests. Get them out the door quickly!
