Optimizing for Mobile SEM
This week’s episode features Jason Puckett and host Joseph Kerschbaum chatting about how to optimize for Mobile SEM. Below are Jason’s key takeaways. Have mobile-specific content. Speak to your mobile conversion process/website in your ad copy (if you have one). Use the magic words: From Your Phone Spend less time on the how and what; sprinkle in some of the why. Thanks for listening!
