Ad Testing and Ad Copy
Podcast episode 9 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level. Here are Brad’s top 5 tips: Define why you want to test: what are your success metrics? What are you going to learn from the test? Are you going to do a/b testing at an ad group level, or by using multi ad group systems? Determine how much you’re committed to looking at competitive info. Set a schedule to check results, pause losers, and create new ads.
