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This is possibly one of the ripest times for publishers. People are devoting a lot of time to screens and the base is increasing. Subscribers although have a large content basket to choose from and this makes the competition tough. That is when content recommendation comes in picture. A large chunk of the industry uses this tool and the popularity is increasing each day. Some questions still remain unanswered though. How critical is content recommendation for digital publishers, and its impact? The dilemma of investing in content recommendation or not and the factors that make this decision? Is personalization a publisher thing or only meant for e-commerce and what is the right time to invest in content recommendations?   Join Sandeep Amar and Vivek in this episode of Office Hours as they discuss all these questions and ponder over more such topics.   Sandeep, a digital leader with a professional experience of more than 20 years, with 10 years of experience of leading large digital teams. Someone who has worked with India.com, ZEE and Penske media JV and is now with Indian Express Digital. He has Delivered multi-fold growth in audiences and revenue in all roles. At Indian Express Digital, grew traffic by 250% in 10 months and became the number 2 publisher(on comScore) in India(from number 7). Increased revenue by over 100%, and achieved 20% profits in year one. At Times Internet Limited (as Head of – Marketing, Sales Strategy(B2B marketing) and Audience Engagement), grew traffic by over 250%, and reached undisputed number one on comScore. As the sales strategy leader helped grow the revenue by 2.5x in 2.5 years to 150 crores(in the year 2012)