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On today’s episode, Mike is joined by Lukas Matthews of Twin Scroll Marketing to talk about the difference between advertising commodity products and unique, novel products (like a WiFi jump rope). They break down what types of goals to set, customer behavior toward each, and a solid set of keyword strategies. You don't want to miss Lukas's expert advice on this one. See you in the Badger Den! Episode Highlights: 2:50 About our guest Lukas Matthews 5:45 Commodity vs. unique products 10:55 Goal-setting for commodity products 13:30 Aim for discovery instead of sales for unique products 16:50 When to use a laser or a shotgun for your keywords 21:30 Controlled vs. uncontrolled clicks 22:53 Find keyword trees for commodities 24:25 Long-tail, niche keywords are better for unique products 27:55 Saturate everything above the fold 29:00 The real value of Lightning Deals a coupons 34:20 Find Lukas at Twin Scroll Marketing Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ