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On today’s episode, Mike a Stephen answer a great question from listener Adam about how to optimize ad placement settings and adjust by bid modifiers. They reveal a simple, proven formula to get it done every time and walk through multiple step-by-step examples for you. This episode gets a little mathy, so be sure to check out our full blog post at adbadger.com/blog. See you in the Badger Den! Episode Highlights: 3:45 Listener Adam's question - does it apply to you? 7:15 How mobile bids, desktop bids, and modifiers all work together 9:40 A real example from Stephen 11:35 Funnel your spend to your biggest bread-winners 13:55 A simple, proven formula for your bid modifiers 16:30 How much to increase your top-of-search modifier 17:18 Calculating your product-page modifier 18:20 Decrease your rest-of-search to balance traffic 21:10 Online bid calculator coming soon 21:50 What if your keywords perform differently in each ad placement? 23:25 An experimental solution 26:30 The optimization principle has outpaced the platform 27:46 One last thing to watch out for... 29:42 Check out our Ad Badger PPC optimization tool Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ