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On today’s episode, we find Stephen alone in the Congolese jungle! Luckily he brought his hotspot and has some time to explain why lowering bids isn't a straight ticket to lowering your ACoS. Learn about how keyword visibility, ad rank, ad placement, and search term diversity all play a part in the complicated romance between bids a ACoS. See you in the Badger Den! Episode Highlights: 0:25 Bids a ACoS have a complicated relationship 1:07 Keyword visibility 2:00 What if you've calculated your bid correctly? 2:48 Effects of ad rank 4:46 Considering ad placement on conversions 6:06 Search term diversity a CPCs 7:40 How to use search term isolation 8:42 Check out our Ad Badger PPC software Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ