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On today’s episode, Mike and Stephen focus on the pros and cons of segmenting your branded keywords into separate campaigns. How tough will it be to manage? Is it really worth it or can you just use the targeting report? Luckily, Mike and Stephen give you the full rundown on everything you need to know to manage your branded keywords. See you in the Badger Den! Episode Highlights: 3:12 Should you segment out your branded keywords? 7:05 Why this is happening more frequently 10:30 More control over your budget 12:30 Easier reporting for “true non-branded performance” 13:30 Getting as segmented as possible 15:55 Biggest pro – Be intentional with your paid strategy 18:20 More cumbersome to manage 22:00 Tough to tell which keywords count as branded 24:20 Keywords boost each other in a pack 25:55 Make sure you have the right reasons 30:20 Using the targeting report instead 31:08 How much will it actually help your campaign? Get all of our episodes and show notes at adbadger.com/podcast Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ