AMZPPC 34: Clickfraud, Who to Hire, Dayparting, and More: Common Amazon PPC Questions
On today's episode, Mike and Stephen answer frequently asked questions about Amazon PPC! Should you be concerned about click fraud? What about adjusting your PPC strategy by the time of day? The guys answer these questions and many more. See you in the Badger Den! If you have a question about Amazon PPC, send us a voicemail at adbadger.com/voicemail Show highlights: 3:27 Leave us a voicemail with your questions! 6:59 Question 0: What information should I include in my question? 9:45 Question 1: How can product page listing quality issues affect CTR? 14:30 Question 2: Should I change my fixed bids to dynamic bids? 21:06 Question 3: Why am I only getting clicks for ASIN-suggested sponsored products? 25:48 Question 4: When should software or an agency manage your campaigns for you? 32:05 Question 5: Should I split my campaigns by keyword search volume? 35:16 Question 6: Should I pause my campaigns during certain hours? 39:38 Question 7: Is click fraud a big deal? 40:40 FAQ and voicemail
