Southeast Asia - Geetha Kandiah
In Episode #4, we discuss intellectual property rights (IPR) in Southeast Asia with Geetha Kandiah, director at KASS, one of the leading IP firms in the region. We cover: The composition of Southeast Asia and its diverse legal traditions. The state of IPR protection in Southeast Asia: increasing harmonization with international standards, but persistent challenges. Singaporean Daren Tang’s election to head the World Intellectual Property Organization (WIPO). Why international brands entering Southeast Asian markets often choose to buy their own trademarks. The impact of local languages on brand protection strategies. Suitable dispute resolution mechanisms for the region. Protecting against sales of counterfeits on e-commerce platforms.
