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The life of an entrepreneur can take founders to elevated peaks of accomplishment, and deep valleys of desperation. And the time to go from one to the other can be surprisingly short. Jason Lemkin has seen both several times. He’s learned that what matters more than skill or personal network is the individual determination to keep going. Looking back, most entrepreneurial journeys look more like a roller coaster than a well marked trail, and it’s only over when you decide it’s over. “For me, in the early days of both my startups, and on some level in everything I’ve done, I refused to fail. It was just not acceptable to fail.”   Learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney