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Karen Okonkwo (Twitter, LinkedIn) is the co-founder of TONL, a stock photography company committed to offering a diverse set of photography that includes all races, genders and nationalities. It’s a deeply personal mission, and part of the why that drove Karen to become a small business owner in the first place. “My why has never changed what I will say, what has changed is me actually defining it and putting it to into words. So I've always known that my outcome has always been to serve the underserved.” Listening to Karen’s journey you’ll learn that there are times in life when you might not realize what your true path is, and it can sometimes be hard to make a leap into a new venture. But having courage and truly understanding what drives you can help you build something that has meaning to you and maybe even a larger community as well. Learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.