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A.J. Jacobs (Twitter, LinkedIn), an author and experimenter, has spent his entire life dealing with rejection and pain. But he’s used those struggles to create a mindset that sets him apart from his peers, and allows him to succeed where so many others fail. Today, he’s a New York Times Bestselling Author, and writes for many publications, such as Esquire Magazine, The New York Times, Entertainment Weekly, and New York magazine. He’s also appeared on television shows such as Oprah and Good Morning America. His latest book is It’s All Relative: Adventures Up and Down the World’s Family Tree. You can learn more about The Journey at mission.org/thejourney. The Journey is sponsored by our friends at Salesforce Essentials. We use Salesforce Essentials every day and it’s part of our own business journey. Essentials combines sales and service tools in a single app to help small businesses win customers and keep them happy. See how Salesforce Essentials can help you be your best business at salesforce.com/thejourney.