Hard Seltzer, Just Another Word for Innovation
On the second episode of the revamped Brewbound Podcast, a panel of three expert guests discuss hard seltzer introductions from Michelob Ultra, Topo Chico and others, as well as the recently completed acquisition of Craft Brew Alliance by Anheuser-Busch. Guests include NBWA chief economist Lester Jones, marketing and communications consultant Lisa Derus and Credit Suisse managing director of equity research Kaumil Gajrawala.
