How Growing An Audience On LinkedIn Led To A Founder's First Customer, with Solomon Kahn
In this episode of The Goats of Growth, we're joined by Solomon Kahn, the CEO behind Delivery Layer. We discuss his data industry journey and the inception of his brainchild, unveiling the niche market's potential as well as Delivery Layer's mission: furnishing robust tools for seamless data sharing—a sector long overlooked.
From the exhilaration of securing the inaugural client to navigating the complexities of missed opportunities, Solomon shares candid anecdotes. Tune in as he unveils his LinkedIn playbook, deciphering how strategic audience cultivation fuels outreach and cultivates promising leads.
00:00 - Introduction to Solomon Kahn and Delivery Layer
03:32 - The Need for Delivery Layer in the Market
08:35 - Building Delivery Layer and Pricing Strategy
11:34 - The Power of Building an Audience on LinkedIn
22:50 - Future Growth and Challenges for Delivery Layer
35:50 - Exploring the Use Cases of Delivery Layer
46:19 - Building Trust and Reliability in the Data Industry
53:27 - The Long-Term Vision for Delivery Layer
57:26 - Motivation and Learning in the Data Industry
01:02 - Navigating the Jump from $100K to $1 Million in ARR
01:05 - The Importance of Sleep and Personal Well-being
