E39 | Coffee Lore: Freezing Coffee & The Halo Effect

In this episode, Wes and Jesse talk up freezing your coffee. Is it a myth, is it a mere coffee legend? What does freezing coffee have to do with preserving freshness? Wes heads up the discussion of sustainability by bringing "The Halo Effect" into the conversation.

REFERENCES:

• Scientific Reports: The effect on bean origin on grinding roasted coffee (Open Article)
• Times: Science Finally Figured Out How to Make Coffee Even Better (Megan Lasher)
• NCA: How to store coffee
• Planetary Design: AirScape

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