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Krystal is talking all things PR with her guest Nikki Prendergast. Nikki is a blogger who brings a ton of experience from both the PR and the influencer sides of the industry. She’s helping clear up some of the gray areas between PR companies and influencer culture - what they are, how they help each other, how they hurt each other, and the unique relationships influencers build with PR companies. Nikki shares some of her craziest PR stories and in turn discusses how influencer culture has shifted from OG bloggers to a new-age influencer. They talk about how this has impacted the relationship between PR companies and bloggers, as many PR companies have been burned by fake or inflated numbers. They also dive into giveaways, experiences, and more. They go on to talk about how to stand out in a saturated market with authenticity and growth as opposed to aiming for that “perfect” feed. They even touch on the idea that feeds are becoming less relevant and how algorithms play a big part in the uncertainty PR companies feel. LINKS @mystylediaries on Instagram Mystylediares.com