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After months of door knocking, ad buying, hand shaking, picture-taking and town hall-ing, you might be tempted to think there’s nothing else to do come election day. False! You need to run an effective get out the vote campaign! Even if you convince your whole district to vote for you, it won’t matter unless they turn out at the polls on election day. That’s why in this episode, Joe and Martín teach you just how to do that. They give you the cold, hard truth about five of the biggest GOTV myths, discuss which voters to target for GOTV, and how to leverage social pressure correctly to nudge people to the polls. Martín sits down with the leading researcher on GOTV, Professor Donald Green of Columbia University, who literally wrote the book on GOTV. Professor Green breaks down what the research tells us about effective GOTV from what percentage of text message recipients will actually go to the polls to how low-budget campaigns can best leverage their resources to win. Resources Get Out the Vote: How to Increase Voter Turnout by Alan S. Gerber and Donald Green GOTV Plan: Get Out the Vote Best Practices GOTV Resources Guide Connect with us! If you have campaign questions or want to learn more, reach out to us using the contact information below. The Campaign Workshop:  Twitter: @cmpwrkshp Instagram: @TheCampaignWorkshop Email: marketing@thecampaignworkshop.com Joe Fuld Twitter: @joefuld Instagram: @joefuld Martín Diego Garcia Twitter: @gmartindiego Instagram: @gmartindiego