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Do you wonder what it will take to take your major gift program to another level?  The answer is not about some new strategy or innovation. The answer to bringing more net revenue from your major gift program is to get to know your donors so well you know their passion and interests and why they have them. If you know those and why, you can match that up with everything your organization does to change the world. In this podcast episode, Richard and Jeff talk about your knowing your donor’s passions and interests; they have many stories to share that highlight why it’s so important.