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How do you take a car company no one had ever heard of – from a place no one took seriously at the time – and make it respected worldwide brand? Design. More specifically, a calculated risk on design. That’s the amazing turnaround Peter Schreyer accomplished when he took over Kia - and later Hyundai - after redefining Audi and Volkswagen design with such hits as the new Beetle, Audi TT, R8, S5 and more. Peter Schreyer not only shares lessons from his design career, but also lessons in life that stem from his humble beginnings in a 500-year-old farmhouse. #Hyundai #Kia #VW #Audi #Design Subscribe. Rate. Review at: https://podcasts.apple.com/us/podcast/inside-the-motoman-studio/id1484428968 https://play.google.com/music/listen?u=0#/ps/Ivqimiyezvzyfdzkihpxozw4btq https://open.spotify.com/show/6f0DUteUxj4nvRLtn11ji7 https://tunein.com/podcasts/Automotive/Inside-the-MotoMan-Studio-p1258803/   Subscribe on YouTube and CLICK NOTIFICATIONS now to experience our adventures in the car world. http://www.youtube.com/subscription_center?add_user=motomantv   Check out Peter with the Hyundai G Vision Concept at Pebble Beach: https://www.youtube.com/watch?v=Z4jFarD0O6o   Follow us at our socials to get *behind the scenes* video clips, pics and more: Facebook - http://www.facebook.com/MotoManTV Twitter - http://twitter.com/MotoManTV Instagram – http://instagram.com/motomantv   MotoMan. Storyteller of Transport, Travel a Inspired People   Download our MotoManTV App! Apple iTunes/iOS: https://itunes.apple.com/us/app/motomantv/id1049061634?mt=8 Google Play/Android: https://play.google.com/store/apps/details?id=com.openpath.motomanahl=en Amazon App Store: https://www.amazon.com/Kythira-Studios-Corporation-MotoManTV/dp/B07899GG5Q/ref=sr_1_1?s=mobile-appsaie=UTF8aqid=1513658268asr=1-1akeywords=motomantv   MUSIC courtesy of Evan Schaeffer - https://soundcloud.com/evanschaeffer