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VÉRITÉ is an incredible artist who has had over 350 million streams all independently. She has never signed to a label. She discusses why she stayed independent her entire career.  We also dig into NFTs. She's, to date, dropped 3 NFTs and made 10s of thousands of dollars on them. She explained what they are, how she got started, what the future of them is, why they're important, and their challenges. If this is your first introduction into NFTs, get ready. We go deep. But she also breaks it down really well.  She's also the host of the podcast, Anatomy of an Artist, which I was a guest on: https://spoti.fi/3npAAMH Quick links:  3:00 - Discussing "voice social" and how it's changed 6:15 - VÉRITÉ's Anatomy of an Artist podcast and her episode with 3LAU 9:58 - The process and approach of "by now" 14:26 - How VÉRITÉ feels before and after releases 17:07 - Setting expectations for releasing music and getting feedback from fans 21:15 - NFTs and fans investing in VÉRITÉ's sound recordings 24:32 - Explaining NFTs as if we were five-year-olds 32:20 - How the blockchain can revolutionize metadata in music 35:15 - VÉRITÉ being an independent artist 38:34 - Was it a conscious decision to remain an independent artist?  42:30 - HypeMachine and being covered by blogs to propel VÉRITÉ's career 45:30 - VÉRITÉ's five strategies for every release 51:28 - What is next for VÉRITÉ?  54:22 - Taking into account the environmental impact of NFTs 59:00 - What it means to VÉRITÉ to make it in the new music business Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with VÉRITÉ: Website: https://www.veriteofficial.com/ Facebook: https://www.facebook.com/veritemusic Twitter: https://twitter.com/Verite Instagram: See acast.com/privacy for privacy and opt-out information.