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Raja Ganapathy is the Managing Partner and Co-Founder of Spring Marketing Capital, a skin in the game marketing capital firm that partners with founders to offer capital a marketing expertise.Raja has been ex-Chief Marketing Officer of Sequoia Capital India and has delivered some of the biggest marketing campaigns like BYJU'S.Why should you listen to the podcast ?- If you would like to know success story behind the marketing campaigns of Byju, Cars24, Epigamia ?- What power can celebrities bring to your brand ?- How did Byju team and Raja came up with the idea bringing the king of bollywood Shahrukh Khan in Byju marketing campaigns ? - The process that goes behind creating Wow and Viral marketing campaigns- Raja’s journey as a investor in Startups and his 10 year stint in Sequoia India as Chief Marketing Officer - What’s the new term on the block coined by Spring marketing capital. How Raja, Arun, Vineet and their team are creating magic by marrying marketing and capital for young startups.