Four lessons for marketing during the Coronavirus crisis
In Warwick Business School's special Core Insights podcast series on how organisations can survive the Coronavirus crisis, host Trevor Barnes interviews Hugh Wilson, Professor of Marketing, on how brands should market during the pandemic. Professor Wilson and his colleagues have analysed data produced by insights agency MESH Experience's tracking of consumers during the first weeks of the crisis to draw up four valuable lessons for brands. After listening to this WBS Core Insights podcast read Professor Wilson's article on it here.
