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Email marketing for software products differs from classic content marketing. We're looking into that today! Our special guest is Christoph Engelhardt, the founder of LinksSpy and the author of SaaS Email Marketing Handbook. You'll learn about the best practices, what campaigns work best during different lifecycle stages, and how users communicate with your software through transactional emails and reports. Download the MP3 audio file: right-click here and choose Save As. Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes or Stitcher. Show Notes LinksSpy — Christoph's SaaS product Moz — Christoph's previous place of work FirstOfficer, Churn Buster, GroupBuzz — SaaS products we mention as examples MailChimp, Drip, Intercom — popular email tools SaaS Email Marketing Handbook — Christoph's new book (the link includes a special 25% discount) Follow Christoph on Twitter: @itengelhardt Leave a Review Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes.