S01.EP23 - Building Stronger Brands with Peter Wilken
Dolphins, Donuts and Condoms. What do these three things have in common? Nothing. However, we do touch on these topics through the lens of brand strategy. Our guest today is Peter Wilken, who is a brand strategy consultant, author and professional speaker. He’s the founder of Dolphin Brand Strategy, as well as the former Head of BBDO Asia Pacific. He has run agencies for Leo Burnett and Ogilvy too, working for numerous Fortune 100 companies during this time. His book ‘Dim Sum Strategy’ is packed with bite-sized tools you need to build stronger brands, which is what we explore in this episode… building stronger brands.
