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What is a personal brand? How can you promote yourself to become an expert in your niche and get the job you want? Dan Schawbel answers all these questions in this interview. Full show notes Things mentioned in this episode: Student Branding Blog The Promote Yourself Podcast - Dan's new podcast (subscribe on iTunes) Promote Yourself - Dan's 2nd book, coming September 2013 Finish Up Weekend - (the reason I'm heading to Austin) Follow Dan on Twitter Want more cool stuff? You can find all sorts of great tools at my Resources page. You can also get a free copy of my book, 10 Steps to Earning Awesome Grades (While Studying Less), by staying up to date with the College Info Geek newsletter. If you enjoyed this episode, subscribe to the podcast on iTunes! It's easy, you'll get new episodes automatically, and it also helps the show gain exposure :) You can also leave a review!